Looking beyond the sale

Sales figures invite questions that go beyond the total. In this collaborative Hackathon 3 project with Yora, the Superstore dataset provides a setting for exploring sales, discounts, and customer cohorts.

The project uses Python and Looker Studio to examine and present the data. Its business context is the relationship between transactions and customer patterns: what to ask about sales activity, how discounts enter the picture, and how grouping customers can offer another perspective.

This shared learning project brings several retail questions into the same conversation. Reading sales alongside discounts and customer cohorts makes the story broader than a single sales total, while keeping the dataset as the setting for the analysis.